Our Services:
Market AnalysisSales ManagementProgram ManagementProduct Management

Market Analysis, Branding and Strategy

  • Write or assist with development of a business plan uniquely tailored to strategic objectives, funding opportunities and target investors.

  • Coordinate branding efforts to existing products and services, also allowing new products to conform to the brand.
  • Marketing Research (primary, secondary, and competitive) - with critical interpretation using statistical analysis where appropriate, followed by recommendations and the means to track and measure the results.

  • Diversification - concentration of sales by product and by customer - vulnerability analysis.

  • Create new data warehousing tools designed for maximum versatility in discovery of customer information and behavior.

  • Identify channel marketing opportunities and partners.

  • Determine the appropriate size of the annual marketing and sales budget. Back to top

Sales Management

  • Aligning sales compensation with marketing focus. The salesforce will only sell what it compensated for and managed to.

  • Develop a direct sales and sales compensation program customized to sales cycle, sales frequency, client size, margin, sales investment, length of contract, and service type.

  • Territory creation - validation of sufficient prospects to make up a territory validate that sales staff have approximately equal opportunities, prospect identification - by company, by location and by person.

  • Sales forecasting models - taking into consideration sales cycle, sales training for new hires (productivity increases over time), average cost of sales, travel and expenses, etc.

  • Define prospects - Industries, companies, individuals within those companies. Create lead generation and valuation programs. Back to top

Program Management

  • Campaign creation and measurement.
  • Advise management in acquisition and usage of necessary marketing tools such as client databases, industry information, etc.
  • Consult on allocation of marketing funds in relation to revenue, cost and technology application as business grows. Back to top

Product Management

  • Product line profitability analysis, pre and post development, margin analysis. Back to top







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